SERVICES

We design, conduct and analyze research projects from beginning to end. We do not function as a field organization and do not maintain our own qualitative research facility. Preferring to streamline our overhead, we subcontract these functions to specialists in whom we have developed confidence. The services we offer locally, regionally, nationally, and internationally, include:

Qualitative Research

• Design of discussion guides and screening questionnaires

• Moderating of focused groups

• Facilitating of business meetings

• Execution of in-depth, one-on-one, "intensive" interviews (in-person/phone)

• Analysis and action-oriented reports

• Presentation and strategic consultation

Quantitative Research

• Development of respondent samples

• Design of quantitative questionnaires

• Online surveys

• Telephone surveys

• Mail surveys

• Mall and on-street intercept studies

• "Mystery shopping" studies

• Secondary research

• Data coding, inputting and tabulation

• Analysis and action-oriented reports

• Presentations and strategic consultation

About half of our assignments involve consumer research and the other half entail business-to-business research.